Saturday, 25 February 2017

How a Content Management System Can Help You Engage with Businesses

Introduction:
A CMS (Content ManagementSystem) is a software application that allows the creation and modification of digital content. Using CMS you can easily add, delete images and edit text in your website. CMS allows you to manage your website regardless of the possibility that you have no specialized knowledge, experience with HTML or website design. A ContentManagement System can play out different tasks for a website including regulating when content is displayed, how frequently the content is shown to a specific user, and managing how the content interacts with other elements of the website.
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Why Every Business Needs to Work with a CMS?
Facilitates Frequent Content Updates - Workflow is a core feature of a good CMS. Regardless of how basic your workflow needs may be, it will make sure your business maintains control over content. Content can be published easily and efficiently as editing and revisions need not require visual design or coding knowledge. Hence fast and efficient updates can be achieved through CMS saving your business cost and time.
Increase your search engine ranking – A relevant, good and easy to use Content Management System help to keep your content fresh and improve your website search engine ranking. The ability to profoundly engage customers through content targeting and personalisation can be grasped with the right CMS solution.
Easy Adoption Regardless of Technology Background - CMS allows your team members to control content and its delivery, irrespective of their technical knowledge. The Content Management System provides a user-friendly interface that makes it easy to distribute content consistently in all relevant channels. This implies that your marketing team can create and optimize content quickly and independently.
Improve online branding - Using Content Management System that supports multi-channel campaign means you can make sure a consistent and satisfying customer journey across all the business communication channels. Furthermore it makes sure that all of your content is tailored and responsive to the needs of each channel. With a right CMS solution you can provide with mobile visitors a uniquely tailored experience keeping your business relevant.
Improve customer service - FAQs, help sections and support forms are crucial for keeping your customers happy, and CMS will allow your business to easily maintain these channels. Through the clever usage of targeting and personalization, you can deliver tailored information to your customers encouraging them to engage better with your brand.
CMS Dos And Donts -  For Building A Content Management System:
Make sure your need for a Content Management System – You have to think about how you and your business can eventually benefit by using a CMS. Consider what you want your CMS to do for you, and how you want it to do that. Try to find out the ways you can broaden your reach with a Content Management System and decide if the benefits will be worth the cost for your business. Being literally without any clue what you have purchased or how you are going to build a website with this new system is a limiting factor everything else that followed.
Get to know your content, Do not leave it to your IT department - Making a conclusive list of what you require and not need part from your Content Management System, and also any future requirements, is critical and the principle thing that will help narrow down the field of competitors. Technology plays a small part of the CMS solution. CMS should be considered as a strategic business system which involves staff of all levels and from all departments across the organization.
Have a budget; do not let your budget dictate CMS for your business - Once you have decided to have a CMS for your business, have a better idea of what you should spend. In many cases businesses choose a CMS strictly based on their budget. When deciding on a Content Management System you have to think about your budget, what you can and cannot afford. In choosing a CMS keep your requirements in mind to suits you rather than your budget. Instead, try to find out the right Content Management System and then budget for that.
Consider usability and accessibility - Understanding the needs of your customer and building content to meet those needs is an important point. The purpose of a CMS is to enable non-technical people to make updates and modifications to the content of your website easily. Hence it is important whatever CMS you choose is intuitive and easy to use. Poorly designed systems can exasperate users with poor accessibility and usability.
How Jayam Web Solutions develop CMS to support your business?
Customization – With existing WordPress/Joomla/Drupal theme businesses may need some customizations to make it execute as they need it to. Jayam web solutions can both customize the current CMS platforms as well as develop a custom personalized to the existing and growing needs of a business.
Integration - We realize that businesses need to stopover working within the constraints of their present CMS and expand with high-level integration and exclusive user experience. Jayam web solutions services help with that to achieve more.
Migration - We provide comprehensive migration services to renovate content from existing CMS to a solution better-equipped to handle the needs of your business. We deliver a fascinating online experience in the language of your demand and get the content displayed optimally on the devices.
Expertise - Our designers have vast knowledge and skills with open-source platforms such as WordPress, Joomla, Magento and so on, to enable more visibility to your website pages as part of our web promotions and SEO strategy. Our specialized Content Management System will ensure more business to your enterprise and more hits for your Website.
Managing and maintaining a CMS website:
Revision and Updating of content - Since good content is the cornerstone for effective website content should be revised and updated periodically. Updating content is crucial for a website security.
Extensibility and integrationContent Management System should integrate with other technology and platforms, like CRM systems, ERPs, Social Networks, Mobile Applications and so on. Ready-to-use connectors for common platforms are favourable and considerably decrease development costs.
Stability - Stability is a feature which is essential for prolonged use of the product through various circumstances. You have to check the list of quality-assurance processes for your CMS which will offer a user perspective. 
Manage high content quantity - With rising number of texts, images and videos an efficient organization of these content volumes and a more effective use of the content are becoming rapidly important. For this tenacity a media database should either be integrated directly in the Content Management System or an external database should be so included.
Conclusion:
CMS can help you to become extremely competitive on the World Wide Web. Regardless of your website size, considering a CMS for effective way to control your content, improving your presence, and maintaining your brand in a competitive business world. Multi-channel personalization, content testing, and the overall swiftness and scalability of your content will progressively improve in your digital business strategy. A great ContentManagement System will enable your business will assist with visitors the information that they really they need. We Jayam web solutions ensure you fabulous Content Management System solutions that your customers are happy to engage with your business on their own terms.

Friday, 17 February 2017

HOW TO DEVELOP A CMS (CONTENT MANAGEMENT SYSTEM)

Introduction:
A Content Management System (CMS) is a software application that supports creation and modification of digital content. Content Management Systems make life simple for business organisations by allowing them to have control on the content on their website without knowing how to mess with the code. It is essential for companies to make sure that the information they are putting out to the public is accurate and up to date. Without a system in place, control on the content of website does not exist and consistency in the display of website cannot be ensured. Content Management Systems are developed to accommodate these issues.   
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CMS Prerequisite Checklist:
Gather the proper resources – Building a website needs to identify two people resources. One resource is responsible for collecting corporate style design guidelines, defining the copy i.e. written terminology and content for the website, and defining the website flow. The second resource is a Content Management System webmaster that cooperates with the first resource, executes the designs, and makes the website work.
Organize data within the instance – Make sure that the necessary data and content have been added to the instance before designing the CMS website. Ensure that the data within the system is now developed enough level that it speaks to a reasonable vision of the applications being used.
 A CMS website depends on two different types of content:
1.     System information, like knowledge base articles and catalog items
2.     CMS website information, like website pages, images, and menus
Make a list of all the contents that you need to host on the CMS pages. Say for example Help pages, My Requests, My Approvals, and specific catalog items. Consider about current solutions to implement right away and ideas for the future.
Branding Elements:
Consider the following branding elements which mean the name or term to identify an organisation into the process of developing a Content Management System.
1.     Logos
2.     Color palette
3.     Tag line
4.     Trademarked elements
5.     Graphics
Service Now:
Incorporate the following Service Now features if you plan on using any of these features with CMS pages:
1.     Account settings
2.     Email
3.     Workflow Approvals
4.     Filters
In many cases, the look and feel of your website is directed by a style guide. The content area of a CMS configuration should be no smaller than 860px or service catalog forms will be clipped.

Create Prototypes and Leverage Rapid Web Design:

This technique ensures the structure of the CMS website is clearly planned out, considering what needs to be done on each page within the website.
Within the prototype:
1.     Define the site map for the whole website.
2.     Define detailed paper prototypes for every intended page, including elements for example links, link destinations, content, page names, and page descriptions.
3.     At the point when prototypes have been analysed and used to create pages, revisions to the published pages are negligible. Design revisions are the most time consuming and expensive phase of site design.
Open source content managements systems - which one do you pick?
Here is a short list of some of the most popular system

1.     Wordpress – This is a most popular Content Management System and is straight forward and easy to use, supporting both personal blogs and even fully functional websites.

2.     Drupal – Drupal is building using modules that can be easily adapted for all your personal needs. This incorporates wide selection of plugins and adds ons.
3.     Joomla - Joomla is a very popular open source system that can be used to build a wide range of different website types.  The system is "ready to use", and it do not need the support of an IT-Expert to get it to work.

Why developing a Content Management System is Important to Your Business:
Empowers Your Business - Content on your website can be easily add/edit/update as you do not require visual design or coding knowledge. Hence you can make fast and efficient updates, saving your business cost and time.

Search Engine Optimization and Web Marketing – The search engine ranking of your business can be improved by a relevant, a good and easy to use CMS. Dynamic content areas of your website for example, news items, blog posts, new products, events generate RSS feeds which is an integral part of improving search engine ranking.

Working With Your Audience in Mind - With powerful CMS search engines you can set up notifications for certain areas of your website and grant your visitors the ability to fine-tune what they want updates for and make it easier for them.

Improve online branding - The multi-channel campaign management features like emails, brochures, RSS, hyper sites, dynamic content management can keep your business relevant. This improves your online branding significantly.

Manage your entire internet marketing strategy under one roof – A well-developed Content Management System will comprise everything you need to implement an integrative online strategy. As CMS include tools for SEO, email marketing, social media marketing and blogging, you can also use it to create event registration forms, collect fees and donations, and store member information. 

Conclusion:
Keep in mind that your website is the centrepiece of your entire internet marketing strategy and CMS is the heart of your website. When you are ready to develop a ContentManagement System, it is necessary to have a better understanding of what needs to be built and for whom it is meant for. A good CMS can profoundly influence the look and feel of your website and its hierarchy. If you are looking for support to determine your CMS strategy we are here to help at Jayam Web solutions to bring you success in your online efforts.